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:: About |
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As part of its social corporate
responsibility, ZMQ is committed
to create innovative technology
solutions for various social
issues. HIV/AIDS has always
been high on ZMQ agenda as
it has been one of the most
dreadful diseases, which can
be prevented but still cannot
be cured.
In 2002, ZMQ started an edutainment-based
program in schools called
"HIV/AIDS
Learning Mansion".
The prime reason to start
the program was to create
HIV/AIDS awareness among the
school children and youth.
Also there was a lack of appropriate
information on HIV/AIDS to
be given to the school children.
In the years 2002-2003, the
program was implemented in
over 50 schools in New Delhi,
and it became an instant success,
which boasted ZMQ's plans
to develop more social programs
related to health and HIV/AIDS.
But at the same time, ZMQ
felt that the program was
not able to reach out to the
masses and under-privileged
communities. |
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As
experts in mobile game development,
ZMQ developed an innovative
IEC methodology to educate
people on HIV/AIDS using mobile
devices. On World AIDS, 1st
December 2005, through its
edutainment based interactive
learning solutions in form
of four mobile games, ZMQ
was able to plans reach out
to millions of people to teach
about HIV/AIDS and spread
HIV/AIDS awareness in India.
The program was christened
Freedom HIV/AIDS.
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